Head, meet desk, or, Why ad people suck

[elbales]

I mean, seriously.

Watching Thursday's Daily Show on the web. An ad spot comes up. It's for shave gel. Four bikini-clad young persons are breathily one-upping each other with words that are synonyms for slippery and smooth. They quickly run out of real word—because, really now, girls who wear bikinis must be stupid—and veer off into gibberish. "Moistricity" and suchlike. Lame. I'm rolling my eyes at the extreme lameness of it all—and then.

And then? The last one? Says "total lubricity."

AUGH MY EYES.

(You can look it up. And *facepalm* along with me.)
 

Comments

[rurounitriv.livejournal.com]

I've seen that commercial. And you must admit it's appropriate... slipperiness and lewdness seem to be the theme for their ad campaign.

[kiri-l.livejournal.com]

No. I saw that one too many times and emailed the streaming provider about it. it went like this

Dear (web streamer)

I really enjoy your site and your service and I am aware that ad revenues are important to keeping your service the way it is. However if I have to have my intelligence insulted one more time by (see above mentioned ad) I will no longer use your site. Could you please inform Edge Shaving Gel that I will not purchase their product for anyone I know or love any longer as they obviously feel that their "target customer" has the IQ of a rock. I also intend to let others know of this turn in their customer outlook.

Oddly I haven't seen that commercial since.

[psybelle.livejournal.com]

something(s) to cheer you up:

http://www.youtube.com/watch?v=TUa45_DkWac

http://www.youtube.com/watch?v=Gosdg4EpLs4